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Generation Alpha in Beta: Kidsmarketing in a Changing World
Maarten Leyts
Generation Alpha in Beta: Kidsmarketing in a Changing World
Maarten Leyts
Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children
200 pages, 20 colour, 10 b&w
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | January 12, 2024 |
ISBN13 | 9789401463799 |
Publishers | Lannoo Publishers |
Pages | 143 |
Dimensions | 172 × 239 × 11 mm · 308 g |
See all of Maarten Leyts ( e.g. Paperback Book )