Thinking in Services: Encoding and Expressing Strategy through Design - Majid Iqbal - Books - BIS Publishers B.V. - 9789063694890 - October 11, 2018
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Thinking in Services: Encoding and Expressing Strategy through Design

Majid Iqbal

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Thinking in Services: Encoding and Expressing Strategy through Design

We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been `designed’, the qualities of their designs are more important than ever, given how much more we depend on them.

296 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 11, 2018
ISBN13 9789063694890
Publishers BIS Publishers B.V.
Pages 296
Dimensions 230 × 172 × 18 mm   ·   592 g
Language English  

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