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★★★★★★★★★★★★★★★★★★★★★★★★16★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★?2.0★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★? In the book Root Of Human Nature: Essence Of Internet Thoughts, the author narrates in detail from 16 chapters: the nature and future of the Internet business, risk and opportunities, the mystery and the truth, the pain of innovation, 2.0 era of marketing orientation changes, customer migration trend, monopoly path selection, method of cost control, supply selection and so on, and also makes detailed elaboration of anti-long tail theory, the location of the electricity, reasonable use of big data, and publicity of the search engine, and points out that all industries are the entertainment industry in the future. In particular, the book also puts forward many new concepts, such as fans collapse, toys thinking, strategic premature beat, free traders, platform black holes, Diaos marketing, etc. This is refreshing. This book is the essential reference book to the growth of the enterprise, is suitable for personnel who try to get fast growth and improve its comprehensive strength. It has great enlightenment function for enterprises that are in the early stage, that have not set deep steps in Internet and companies in a state of slow development.