Tell your friends about this item:
Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
Price
$ 42.99
Ordered from remote warehouse
Expected delivery Dec 5 - 18
Christmas presents can be returned until 31 January
Our customers say:
Add to your iMusic wish list
Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.
100 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 18, 2016 |
| ISBN13 | 9783847407720 |
| Publishers | Verlag Barbara Budrich |
| Pages | 166 |
| Dimensions | 151 × 214 × 10 mm · 250 g |
See all of Prof. Paul M.W. Hackett ( e.g. Paperback Book )