Cross-Channel Cooperation: The Bundling of Online and Offline Business Models 2006 edition

Tobias Kollmann

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Cross-Channel Cooperation: The Bundling of Online and Offline Business Models 2006 edition

Tobias Kollmann and Matthias Häsel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between partners equipped with online and offline business models. They provide a conceptual framework to understand the subject and examine the practical implications for the implementation of their new concept.

139 pages, biography

Media	Books Paperback Book (Book with soft cover and glued back)
Released	February 24, 2006
ISBN13	9783835002388
Publishers	Deutscher Universitats-Verlag
Pages	151
Dimensions	148 × 210 × 9 mm · 208 g
Language	English German

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