Production and Export of Citrus Industry: the Case Study of Pakistan: Growth Rate and Determinants of Production and Export Performance of Citrus Industry: the Case of Pakistan

The production of Citrus has considerably increased during the past years due mainly to an increased demand for the fruit both in the domestic and international markets. Despite greater demand, the potential of Citrus export has not been fully reaped. The present study was undertaken to estimate the past trend in its production and export by the log-log model. World demand and supply for Pakistani citrus is specified in log-log form. That showed relationship between export of citrus and its determinants. This study suggests the need for taking measure to increase export of Citrus to potential international markets by improving quality, packaging and following the international standards required under various agreements of World Trade Organization (WTO).