E-politics in Hungary

"I dont care!". This sentence came from one of the most influential campaign directors when he was asked about internet and web mar­keting. Fortunately he was alone with his opinion and 2002 became the year which made a difference in the instruments what parties used during the campaign. Several modern campaign elements were used at the first time: sms, email and party websites. The new media formed tighter communities around the political parties, and contri­buted to a more efficient mobilization. Sms messages, viral marketing, political humour and spam has become an everyday issue since then. This book provides a brief but thorough analysis of the Hungarian political system, who are the key players, where did the come from, what happened in the campaign, and what will the future bring!