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Cultural Perspectives on Millennials 1st ed. 2018 edition
Arthur Asa Berger
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Cultural Perspectives on Millennials 1st ed. 2018 edition
Arthur Asa Berger
Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.
137 pages, 15 Illustrations, color; 12 Illustrations, black and white; XVII, 137 p. 27 illus., 15 il
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 20, 2017 |
| ISBN13 | 9783319696843 |
| Publishers | Springer International Publishing AG |
| Pages | 137 |
| Dimensions | 403 g |
| Language | German |
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