Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals - Ralf Drews - Books - Springer International Publishing AG - 9783319373270 - October 22, 2016
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Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition

Ralf Drews

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Market Entry into the USA: Why European Companies Fail and How to Succeed - Management for Professionals Softcover reprint of the original 1st ed. 2016 edition

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.

125 pages, Bibliography; 33 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 22, 2016
ISBN13 9783319373270
Publishers Springer International Publishing AG
Pages 125
Dimensions 155 × 235 × 8 mm   ·   213 g
Language English  
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