Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics - Rajnish Tiwari - Books - Springer International Publishing AG - 9783319345222 - August 23, 2016
In case cover and title do not match, the title is correct

Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics Softcover reprint of the original 1st ed. 2014 edition

Rajnish Tiwari

Price
$ 120.99

Ordered from remote warehouse

Expected delivery Feb 27 - Mar 12

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Aiming Big with Small Cars: Emergence of a Lead Market in India - India Studies in Business and Economics Softcover reprint of the original 1st ed. 2014 edition

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions.

256 pages, 78 black & white illustrations, 40 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783319345222
Publishers Springer International Publishing AG
Pages 229
Dimensions 155 × 235 × 14 mm   ·   367 g

See all of Rajnish Tiwari ( e.g. Hardcover Book and Paperback Book )