The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing - Terry Smith - Books - De Gruyter - 9783110631142 - January 20, 2020
In case cover and title do not match, the title is correct

The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing

Terry Smith

Price
$ 146.49

Ordered from remote warehouse

Expected delivery Dec 4 - 17
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing

The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of ma

235 pages, 38 Tables, black and white; 19 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 20, 2020
ISBN13 9783110631142
Publishers De Gruyter
Pages 235
Dimensions 255 × 177 × 18 mm   ·   526 g
Language French  
Show all

More by Terry Smith

See all of Terry Smith ( e.g. Paperback Book , Hardcover Book , CD and Book )