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The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing
Terry Smith
The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing
Terry Smith
The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of ma
235 pages, 38 Tables, black and white; 19 Illustrations, black and white
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | January 20, 2020 |
ISBN13 | 9783110631142 |
Publishers | De Gruyter |
Pages | 235 |
Dimensions | 255 × 177 × 18 mm · 526 g |
Language | French |
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