Tell your friends about this item:
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 1st ed. 2022 edition
Wilson Ozuem
Christmas presents can be returned until 31 January
Our customers say:
Add to your iMusic wish list
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities 1st ed. 2022 edition
Wilson Ozuem
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.
248 pages, 10 Illustrations, black and white; XVII, 248 p. 10 illus.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 22, 2022 |
| ISBN13 | 9783030944438 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 248 |
| Dimensions | 478 g |
Show all
More by Wilson Ozuem
See all of Wilson Ozuem ( e.g. Hardcover Book , Paperback Book and Book )