Crush Your Career

Most cooks and chefs get into the world of the kitchen because of a love of the craft, but somewhere along the way they discover how challenging it can be - not just the physical nature of it, but actually making a career out of it that supports them and their families. A generation ago, cooking for a living was just that, cooking - very utility based, but now, there is so much competition out there that one's ability to cook often isn't consistent with their level of success. Over the last couple years researching this book, I've discovered what makes a chef or culinary professional successful, and it stems far beyond their chops in the kitchen; it's about the identity they create for themselves, the point of view they develop in the kitchen, the personal brand they build, and their ability to grow awareness around these key ingredients. In Crush Your Career: A Proven Path to a Sustainable Life in the Kitchen, you will discover tools, strategies and inspiration that I've used to develop a brand for myself, how the most successful chefs in the world have done the same, and how moving forward in this industry, you must do the same. Success is out there waiting for you, and I'm on a mission to help you get there.