Rethinking Fandom: How to Beat the Sports-Industrial Complex at Its Own Game

Sports fandom isn't what it used to be. Owners and executives increasingly count on the blind loyalty of their fans and too often act against the team's best interest. Intentionally tanking a season to get a high draft pick, scamming local governments to build cushy new stadiums, and actively subverting the players have become business as usual in professional sports.


In Rethinking Fandom, sportswriter (and lifelong sports fan) Craig Calcaterra argues that fans have more power than they realize to change how their teams behave. With his characteristic wit and piercing commentary, Calcaterra calls for a radical reexamination of what it means to be a fan in the twenty-first century.