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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
Matt Johnson
A Princeton neuroscientist and marketing director combine their unique expertise to explore the psychology of consumption-through specific neuroscientific principles, they reveal how brands turn individuals into consumers.
300 pages, Charts and images; Illustrations, unspecified
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 19, 2020 |
| ISBN13 | 9781950665068 |
| Publishers | BenBella Books |
| Pages | 288 |
| Dimensions | 235 × 160 × 30 mm · 476 g |
| Language | English |
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