Live Your Brand

LiVE Your Brand is about so much more than how to maximize your business, your employees, and yourself to full potential, though the answers to those quandaries does lie within these pages. Author Michael Armeli invites us in to look at how branding, operations, language, and cultural influences are interwoven into everything we do, and hugely impact our successes and failures. Michael's personal gallop through life has included becoming fluent in four languages, studying international business, adopting and communing with horses, and building a career out of helping businesses and employees live and work authentically. His groundbreaking Identity Model uses the process by which we learn language to create, and integrate, a unifying corporate culture from the ground up; so employees and management alike emerge from the process truly LIVING the brand. Pair this with clearly defined operations and creative strategies, and you are on your way to elevating yourself both professionally and personally. Michael shares his inspirations and motivations openly with us, showing that we all need that "something" in our lives in order to be at our best. Michael's company, integrated Brand Group, or iBG, is a team of experts who strive to be impactful, impressive masters of integration. Michael and his team LIVE the brand through iBG, and enthusiastically bring their expertise to the world in business every day, and now, through this book.