Just Add Water

Description for Sales People: 1) THE GO-TO PRESENTATION TEXTBOOK: There are 30 million presentations given every single day (95% terrible) and everyone around the world giving them needs this book. We want Just Add Water to be the go-to textbook at every single business school around the world. There is no de facto, go-to book in this space. There are many but they are too complicated, obtuse, dense, old-feeling and impenetrable. 2) UNLIKE ANYTHING IN THE MARKETPLACE: Just Add Water is the first of its kind and unlike anything else in the marketplace. It isn t hypothetical or theoretical it is a distillation of a proven, successful one-day program that Michael has been delivering to Fortune 50 companies for the past five years; a program that has produced dramatic results for every single participant. 3) IMPRESSIVE COLLECTION OF ENDORSEMENTS: During the book's crowdfunding stage, it collected praise from people such as Matt Seiler, CEO of IPG Media Brands and Tim Morehouse, Olympic Silver Medalist and TEDx speaker."Review Quotes: "Very few experts can teach their craft as well as Michael Baldwin can teach how to write and deliver compelling presentations. This is a must-read for every business leader today." Meredith Kopit Levien, Chief Revenue Officer, "The New York Times" I have always believed that passion and common sense are what it takes to be truly successful. This book has both. Matt Seiler, CEO, IPG Media Brands Of all the books on communication on my shelves, this one really works! Megan Kent, Founder & CEO, Megan Kent Branding Group The perfect roadmap for creating powerful presentations. Tim Morehouse, Olympic Silver Medalist This book was an easy solution for my PowerPoint deficiencies. Michael Baldwin s expert insights helped me create presentations that flow. I highly recommend it. Steve Greene, New York Director, Johnson O Connor Research Foundation"Publisher Marketing: Michael Baldwin's "Just Add Water" is dedicated to putting the focus and the power of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. "Just Add Water" uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning process. It is an "illustrated guide" designed to be so simple and direct that any reader can absorb the key concepts and put them into practice immediately."

Contributor Bio:  Baldwin, Michael Michael Baldwin has spent more than 35 years as an advertising executive. He is an award-winning copywriter, actor, branding consultant and an accomplished leader in the communications industry who helps individuals, teams, companies, and brands Be Better.