Cultivating Picturacy: Visual Art and Verbal Interventions - James A. W. Heffernan - Books - Baylor University Press - 9781932792416 - September 25, 2006
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Cultivating Picturacy: Visual Art and Verbal Interventions

James A. W. Heffernan

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Cultivating Picturacy: Visual Art and Verbal Interventions

Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using a range of examples, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read.

430 pages, 17 colour plates, 79 b&w photos

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 25, 2006
ISBN13 9781932792416
Publishers Baylor University Press
Pages 437
Dimensions 160 × 234 × 35 mm   ·   866 g
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