Fundamentals of Marketing - Global Management Series - Mckay - Books - Goodfellow Publishers Limited - 9781910158982 - March 30, 2018
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Fundamentals of Marketing - Global Management Series

Mckay

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Fundamentals of Marketing - Global Management Series

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

256 pages, 40 Figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 2018
ISBN13 9781910158982
Publishers Goodfellow Publishers Limited
Pages 256
Dimensions 244 × 190 × 18 mm   ·   496 g
Editor Hong Ng, Lai (Heriot Watt University, Malaysia)
Editor Hopkinson, Paul (Heriot Watt University, UK)
Editor McKay, Geraldine (Heriot Watt University, UK)
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