Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question - Decision Engineering - John Stark - Books - Springer London Ltd - 9781849966757 - October 22, 2010
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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question - Decision Engineering Softcover reprint of hardcover 1st ed. 2007 edition

John Stark

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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question - Decision Engineering Softcover reprint of hardcover 1st ed. 2007 edition

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development.

215 pages, 3 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 22, 2010
ISBN13 9781849966757
Publishers Springer London Ltd
Pages 215
Dimensions 155 × 235 × 12 mm   ·   331 g
Language English  
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