Rating the Audience: The Business of Media - Balnaves, Prof. Mark (University of Newcastle, Australia) - Books - Bloomsbury Publishing PLC - 9781849663410 - October 11, 2011
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Rating the Audience: The Business of Media

Balnaves, Prof. Mark (University of Newcastle, Australia)

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Rating the Audience: The Business of Media

This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.

296 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 11, 2011
ISBN13 9781849663410
Publishers Bloomsbury Publishing PLC
Pages 296
Dimensions 235 × 157 × 21 mm   ·   458 g

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