Beyond Trust

Publisher Marketing: 2007-2008 was the annus horribilis for the British media. All terrestrial broadcasters were found to have cheated their audiences through a variety of scams: Premium Rate Calling, fake competitions with results changed to suit the producers -- and more. As a result, public trust in the media dipped. Beyond Trust examines this crucial 'trust' issue with lively, opinionated and controversial contributions from a wide variety of experienced and distinguished media practitioners. It places the contemporary controversy in a historical context, examines the implications for local newspapers -- and explores the role media education can play in restoring trust. In addition: / Anthony Arblaster argues the case for scepticism / Dorothy Byrne claims: 'TV journalism is so fair it makes Andy Pandy look dodgy' / Charlie Beckett asks: 'Can we trust the internet?' THE EDITORS John Mair is a senior lecturer in journalism at Coventry University, a former producer and director for BBC, ITV and Channel Four. Richard Lance Keeble is professor of journalism at the University of Lincoln and joint editor of Ethical Space.