Doing Business in India: A Framework for Strategic Understanding - Chandos Asian Studies Series - Lakshman, Chandrashekhar (Professor of International Management, Tongji University, Shanghai, China) - Books - Woodhead Publishing Ltd - 9781843347743 - March 4, 2015
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Doing Business in India: A Framework for Strategic Understanding - Chandos Asian Studies Series

Lakshman, Chandrashekhar (Professor of International Management, Tongji University, Shanghai, China)

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Doing Business in India: A Framework for Strategic Understanding - Chandos Asian Studies Series

There is a great need to explore the overall strategic framework for better strategy formulation in the context of India. Doing Business in India discusses the cultural and consumer profile of the people of India and examines how these fit into the macroeconomic context.


224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 4, 2015
ISBN13 9781843347743
Publishers Woodhead Publishing Ltd
Pages 224
Dimensions 158 × 245 × 15 mm   ·   498 g