Business Acumen for Strategic Communicators: A Primer - Ragas, Matthew W. (DePaul University, USA) - Books - Emerald Publishing Limited - 9781838676629 - March 1, 2021
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Business Acumen for Strategic Communicators: A Primer

Ragas, Matthew W. (DePaul University, USA)

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Business Acumen for Strategic Communicators: A Primer

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

336 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2021
ISBN13 9781838676629
Publishers Emerald Publishing Limited
Pages 336
Dimensions 230 × 152 × 24 mm   ·   516 g
Language English  
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