Organizing Marketing and Sales: Mastering Contemporary B2B Challenges - Per Andersson - Books - Emerald Publishing Limited - 9781787549692 - May 29, 2018
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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges

Per Andersson

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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 29, 2018
ISBN13 9781787549692
Publishers Emerald Publishing Limited
Pages 368
Dimensions 176 × 247 × 26 mm   ·   698 g
Editor Andersson, Per (Stockholm School of Economics, Sweden)
Editor Axelsson, Bjorn (Stockholm School of Economics, Sweden)
Editor Rosenqvist, Christopher (Stockholm School of Economics, Sweden)
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