See, Do, Repeat: The Practice of Entrepreneurship

The practice of entrepreneurship is transformative to anyone who chooses to take the journey, and it can also be a pathway to changing the world! The goal of entrepreneurship, is not mastery of every aspect, the goal is to keep learning, to execute past failure, to reach your definition of success.

After studying entrepreneurs and entrepreneurship for over thirty years, this book, See, Do, Repeat: The Practice of Entrepreneurship identifies a method to identify and carry out successful entrepreneurial ventures, highlighting that you must find opportunities, take action, execute and repeat!




Entrepreneurship is as much a business challenge as it is a mental one. Dr. White's new book provides the data for the discipline required to achieve the extraordinary every day.

Jason Feifer, Editor in Chief Entrepreneur Magazine



What I found most interesting was the tangible processes for learning how to ideate and discover opportunities. The book describes real, practical advice for today's entrepreneur.

Jeffrey Vinik, Owner, Tampa Bay Lightning



The human aspect of this book involving mental preparedness, thought incubation, positive mentality, and gratitude harvest the fundamental skills of success.

Dr. Jacqueline Darna N. M. D

CEO & Medical Inventor of NoMo Bands, Top WBE CEO of 2021



Dr. White's book captures the true essence of the entrepreneurial journey and unlocks the keys to true success along the way. I wish I had read this book earlier in my entrepreneurial career as well!

Nick Friedman, Co-Founder/Visionary, College H. U. N. K. S. Hauling Junk




About the Author

Rebecca J. White is an experienced educator, entrepreneur, speaker, author, consultant, and board member with expertise and experience in the design, management, and leadership of innovation and talent development. Dr. White is currently the James W. Walter Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and Director of the John P. Lowth Entrepreneurship Center at the University of Tampa.




She received her MBA and Ph. D. from Virginia Tech University. In addition to starting several business ventures of her own and launching nationally ranked academic centers, she grew up in a family business and has helped countless entrepreneurs launch and grow their companies. Her research is based on the intersection of creative problem solving, entrepreneurial mindset, and situated cognition. Her podcast, En Factor, and the companion blog, share inspirational stories of successful entrepreneurs, with a focus on opportunity recognition and resilience.




In 2019, Dr. White was named one of the Most Influential Board Members in the United States by Women Inc. Additionally, under her leadership, the award-winning entrepreneurship program at the University of Tampa, is ranked in the top 20 by Princeton Review and in the top 35 by US News and World Report and Bloomberg Business.




In 2017, Dr. White received the Karl Vesper Pioneer in Entrepreneurship Education award, the Max S Wortman, Jr. Lifetime Achievement in Entrepr