Social Media Analytics and Its Applications in Marketing - Foundations and Trends® in Marketing - Sangkil Moon - Books - now publishers Inc - 9781680839524 - March 1, 2022
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Social Media Analytics and Its Applications in Marketing - Foundations and Trends® in Marketing

Sangkil Moon

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Social Media Analytics and Its Applications in Marketing - Foundations and Trends® in Marketing

Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline.

92 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2022
ISBN13 9781680839524
Publishers now publishers Inc
Pages 92
Dimensions 234 × 155 × 8 mm   ·   162 g
Language English  

See all of Sangkil Moon ( e.g. Paperback Book )