Leaders Build Business

Are you interested in becoming a great leader? Leadership skills can be a struggle to develop, even if you don't fully understand the process, this book will help you become more confident in your abilities, build relationships and become passionately committed to your work. Finally, the book contains solid advice that you can believe in. If you are in charge of sales for a company, in any capacity, you need this book. Each of these recommendations is an essential part of building your path to becoming the best leader you could ever be. Develop the skills you need to be successful in any industry. A large variety of topics are covered in this book, ranging from sales management, tips for designing a sales focused organization, technology solutions to boost sales, ways to keep a team happy, methods to reduce turnover, mentoring vs training programs, sales and marketing alignment, how to motivate an unproductive team, and more!What's Inside?--- Why a Sales Team is ImportantWhat makes a good sales teamHow does a sales team workWhat defines success in sales--- The Sales Team's StructureThe 4 Core Sales RolesOrganizing a team to quickly scaleCreating a sales team development planTips for designing a sales focused organization --- How to Support A Sales TeamOrganizing and standardizing your sales processesWhy use a CRM system to manage salesReasons to adopt technology solutions to boost salesSales training & kick-off meetings prioritiesMarketing materials and collaboration tools--- Developing Sales Leaders to Improve ResultsPerformance issues that may arise How to decide on your sales training initiativesUsing more experienced sales team members to coach newbiesHow to reflect on performanceIdentifying each sales person's potentialTopics that should be discussed in your training program--- Ways to Keep a Sales Team HappyBeing fair with lead disbursement and quotasRewards for good selling behaviorMarketing support materialsCreating a bonus compensation structureGiving your team a sense of achievement--- How to Reduce Sales Team TurnoverHow to identify situations where the team finds difficultiesWays to communicate your sales goals How to inspire confidence, energy and enthusiasmPersonal encouragement and motivational strategies--- Mentoring vs Coaching vs TrainingBasic skills and knowledge acquisition processHow to improve your team's competencies and capabilitiesSetting timelines for training / coaching completionBuilding relationships with your sales teamBenefits of mentoring and the knowledge transfer process --- Sales and Marketing AlignmentMapping out your customer journey and buyer personasDeciding on what stages of the sales funnelMarketing vs sales teams will play a roleThe lead generation process from start to finishHow marketing can reduce unproductive prospectingGetting everyone on the same page with brand messaging--- Measuring Results & ImpactWays to ask direct and open questions The types of results that should be reviewed with the teamPipeline and sales development--- Getting the Best OutcomeHow to identify signs of improvement Sales enablement solutionsHow progress is measuredMethods to generate meaningful conversations