Business Intelligence and Analytics: Concepts, Techniques and Applications

Business intelligence and analytics refers to the set of techniques and strategies which are used by enterprises to convert raw data into meaningful information which drive profitable business actions. These techniques can give insights into historical, current and predictive views of business operations. Some common features of business intelligence technologies are analytics, reporting, benchmarking, data mining, business performance management, predictive analytics, complex event processing and prescriptive analytics. Technologies used in business intelligence are capable of handling both structured and unstructured data. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of this discipline business intelligence. The topics included herein on business intelligence are of utmost significance and bound to provide incredible insights to readers. Those in search of information to further their knowledge will be greatly assisted by this book.