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Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage
Allen P. Adamson
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Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage
Allen P. Adamson
Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.
320 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 2, 2023 |
| ISBN13 | 9781637742952 |
| Publishers | BenBella Books |
| Pages | 240 |
| Dimensions | 239 × 160 × 25 mm · 406 g |
See all of Allen P. Adamson ( e.g. Hardcover Book and Paperback Book )