Fall in Love with the Problem, Not the Solution

Unicornscompanies that reach a valuation of more than $1 billionare rare. Uri Levine has built two.

And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Wazethe worlds leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billionLevine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.
 
Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on:


   Firing and hiring
   Disrupting broken markets
   Raising funding
   Understanding your users
   Reaching product market fit
   Making scale-up decisions
   Going global
   Deciding when to sell
 
Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the worlds most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers biggest problems and disrupting the inefficient markets that currently serve them.