The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace - Mauro F. Guillen - Books - Wharton Digital Press - 9781613631164 - May 11, 2021
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The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace

Mauro F. Guillen

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The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace

In The Platform Paradox, Wharton professor Mauro F. Guillen argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

104 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 11, 2021
ISBN13 9781613631164
Publishers Wharton Digital Press
Pages 104
Dimensions 215 × 138 × 10 mm   ·   154 g
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