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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
136 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 30, 2018 |
ISBN13 | 9781613630907 |
Publishers | Wharton Digital Press |
Pages | 277 |
Dimensions | 215 × 139 × 15 mm · 184 g |
Language | English |