The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Peter Fader - Books - Wharton Digital Press - 9781613630907 - October 30, 2018
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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Peter Fader

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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

136 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2018
ISBN13 9781613630907
Publishers Wharton Digital Press
Pages 277
Dimensions 215 × 139 × 15 mm   ·   184 g
Language English  
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