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Fundamentals of Global Strategy: A Business Model Approach
Cornelis A. De Kluyver
Fundamentals of Global Strategy: A Business Model Approach
Cornelis A. De Kluyver
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.
270 pages, black & white illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 16, 2010 |
ISBN13 | 9781606490723 |
Publishers | Business Expert Press |
Pages | 270 |
Dimensions | 150 × 231 × 13 mm · 409 g |
Language | English |