Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing - Dawn Iacobucci - Books - now publishers Inc - 9781601989130 - December 30, 2015
In case cover and title do not match, the title is correct

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing

Dawn Iacobucci

Price
Íkr 9,999
excl. VAT

Ordered from remote warehouse

Expected delivery May 23 - Jun 5

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

104 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 30, 2015
ISBN13 9781601989130
Publishers now publishers Inc
Pages 104
Dimensions 156 × 234 × 6 mm   ·   158 g
Language English  
Show all

More by Dawn Iacobucci

See all of Dawn Iacobucci ( e.g. Paperback Book )