The Challenger Sale: Taking Control of the Customer Conversation - Matthew Dixon - Books - Penguin Putnam Inc - 9781591844358 - November 10, 2011
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The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon

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The Challenger Sale: Taking Control of the Customer Conversation

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2011
ISBN13 9781591844358
Publishers Penguin Putnam Inc
Pages 240
Dimensions 215 × 140 × 16 mm   ·   418 g
Language English  
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