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Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series
B. Joseph Pine II
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Markets of One: Creating Customer-unique Value Through Mass Customization - Harvard Business Review Book Series
B. Joseph Pine II
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
240 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 1, 2000 |
| ISBN13 | 9781578512386 |
| Publishers | Harvard Business Review Press |
| Pages | 240 |
| Dimensions | 157 × 243 × 25 mm · 530 g |
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