Sign Wars: Cluttered Landscape of Advertising - Critical Perspectives S. - Robert Goldman - Books - Guilford Publications - 9781572300347 - May 21, 1996
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Sign Wars: Cluttered Landscape of Advertising - Critical Perspectives S.

Robert Goldman

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Sign Wars: Cluttered Landscape of Advertising - Critical Perspectives S.

This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and quickly abandoning - diverse elements of culture to differentiate products that may in themselves be virtually indistinguishable.

309 pages, Over 100 illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 21, 1996
ISBN13 9781572300347
Publishers Guilford Publications
Pages 309
Dimensions 203 × 248 × 17 mm   ·   580 g
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