Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual - Russell D. James - Books - Neal-Schuman Publishers Inc - 9781555707330 - August 30, 2011
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Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual

Russell D. James

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Public Relations and Marketing for Archives: A How-To-Do-It Manual - A How-To-Do-It Manual

This text presents an introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites and podcasts to further outreach efforts.

250 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 30, 2011
ISBN13 9781555707330
Publishers Neal-Schuman Publishers Inc
Pages 250
Dimensions 283 × 221 × 19 mm   ·   694 g

See all of Russell D. James ( e.g. Paperback Book )