Visual Merchandising

Visual merchandising as the presentation of a store and its merchandise to the customers through the teamwork of the store's advertising, display, special events, fashion coordination and merchandising departments in order to sell the goods and services offered by the store. This is an area where the textile and clothing industry, lack adequate knowledge and expertise. This inadequacy is best reflected in poor presentation/display and communication in various national and international exhibitions. Therefore this has been conceived to fill this gap. This book aims to serve as a quick reference guide with most of the required contents in VM, to all those who wants to practice or learn visual merchandising.