The HeART of STORY

Raju Mandhyan's The HeART of STORY reveals and revels in the magic of the attraction that the human race has had with stories since time immemorial. Unlike any other book I've read on the topic, Raju takes the reader behind the curtains of science, art, creativity, and business to make a powerful case to use stories to influence our world. He doesn't just tell, he demonstrates his truth with memorable stories that will stick with the reader. This book should find an avid following with any person or organization that wants to make their brand unforgettable.