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Intentional Marketing: A Practical Guide for Librarians - Practical Guides for Librarians
Carol Ottolenghi
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Intentional Marketing: A Practical Guide for Librarians - Practical Guides for Librarians
Carol Ottolenghi
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
188 pages, 8 Tables, unspecified; 20 Halftones, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 21, 2018 |
| ISBN13 | 9781538108482 |
| Publishers | Rowman & Littlefield |
| Pages | 188 |
| Dimensions | 280 × 216 × 16 mm · 500 g |
| Language | English |
See all of Carol Ottolenghi ( e.g. Paperback Book and Hardcover Book )