Innovation by Creativity

"What do we actually mean by creativity?" "I've no idea. Isn't it when you create something?" "Fair enough, and that happens in a delicate play between imagination and reason." This quote from Sophie's World by Jostein Gaarder shows exactly where this book will give a helping hand, namely the cooperation of imagination and sense through the use of different methodologies applied correctly in a creative process. Therefore the authors have selected more than fifty creative tools which they explain in a comprehensive and practical manner. Using the tool selector the reader can determine which tool is appropriate for the various components of a creative program.