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The Predictive Postcode: The Geodemographic Classification of British Society
Richard Webber
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The Predictive Postcode: The Geodemographic Classification of British Society
Richard Webber
This book is a detailed, empirical investigation into the question of whether academic social research can compete with the commercial sector, with its new technologies and big data, in order to classify, profile, and understand us.
328 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 5, 2018 |
| ISBN13 | 9781526402332 |
| Publishers | Sage Publications Ltd |
| Pages | 328 |
| Dimensions | 780 g |
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