Optimizing Millennial Consumer Engagement With Mood Analysis - - Books - IGI Global - 9781522556909 - July 20, 2018
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Optimizing Millennial Consumer Engagement With Mood Analysis

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Optimizing Millennial Consumer Engagement With Mood Analysis

Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behaviour.

325 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 20, 2018
ISBN13 9781522556909
Publishers IGI Global
Pages 325
Dimensions 875 g
Editor Dasgupta, Sabyasachi
Editor Grover, Priya