Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities - Giuseppe Pedeliento - Books - IGI Global - 9781522549840 - February 2, 2018
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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Giuseppe Pedeliento

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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 2, 2018
ISBN13 9781522549840
Publishers IGI Global
Pages 300
Dimensions 798 g

See all of Giuseppe Pedeliento ( e.g. Hardcover Book )