Marketing Techniques for Financial Inclusion and Development - - Books - IGI Global - 9781522540359 - June 1, 2018
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Marketing Techniques for Financial Inclusion and Development

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Marketing Techniques for Financial Inclusion and Development

"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--

300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 1, 2018
ISBN13 9781522540359
Publishers IGI Global
Pages 300
Dimensions 798 g
Editor Jain, Dhiraj
Editor Sharma, Adya