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Principles of Marketing
Chris Samfilippo
Principles of Marketing
Chris Samfilippo
Based on the premise that successful marketing is equal parts art and science, Principles of Marketing introduces the basics of marketing in a clear, student-friendly way that's comfortable presenting demographic profiles in the same section as examples of clever advertising slogans.
152 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | August 26, 2016 |
ISBN13 | 9781516501113 |
Publishers | Cognella, Inc |
Pages | 152 |
Dimensions | 312 g |
See all of Chris Samfilippo ( e.g. Paperback Book and Hardcover Book )