Strategies in Sports Marketing: Technologies and Emerging Trends

Dos Santos

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Strategies in Sports Marketing: Technologies and Emerging Trends

Marc Notes: Includes bibliographical references and index.; This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies--; Provided by publisher.

Media	Books Hardcover Book (Book with hard spine and cover)
Released	April 30, 2014
ISBN13	9781466659940
Publishers	Business Science Reference
Genre	Aspects (Academic) > Business Aspects
Pages	384
Dimensions	216 × 279 × 22 mm · 1.17 kg

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