Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments - Hatem El-gohary - Books - Idea Group,U.S. - 9781466618619 - July 31, 2012
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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Hatem El-gohary

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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing.

329 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2012
ISBN13 9781466618619
Publishers Idea Group,U.S.
Genre Aspects (Academic) > Business Aspects
Pages 329
Dimensions 216 × 279 × 22 mm   ·   1.18 kg
Editor El-Gohary, Hatem
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